Google recently announced that in order for search results to be relevant, they must take a person’s social media activities into consideration. Consider this quote from Mark Kaelin in a Tech Republic piece dated January 11, 2012:
Social interaction and the social information that activity generates can be a powerful tool for creating targeted and more relevant search results.
This reveals one more way that social media and the impact it has on the way we communicate and relate to others on the web may drive what we see. While it is easy to understand the logic of why search results tailored to a person’s social media activities may be more in tune with what that person is looking for, is it true across the board? Google has already changed the landscape of searching more than once. Could this be just another turning of the soil to bring the Internet closer to home?
We here at TLR Consulting Services are very aware of the impact of social media optimization and search engine optimization to help clients glean the most from their online presence. If you are interested in drawing more traffic to your site, we can help you. Our expertise is not simply in what we say, but in demonstrated results that make a difference.
Contact us today by email: info@tlrcs.com; telephone: (828) 419-0765, or by completing the information request form on our Contact Us page.
